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3: List and explain the steps in the marketing research process. Trace a hypothetical study through the stages in this process. 4: Distinguish between primary

3: List and explain the steps in the marketing research process. Trace a hypothetical study through the stages in this process.

4: Distinguish between primary and secondary data. When should researchers collect each type of data?

5: What is sampling? Explain the differences between probability and nonprobability samples and identify the various types of each.

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