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3. Looking at Macy's possible new strategic initiatives (pp. 7-8), what are the pros and cons of each strategy? 4. In your opinion, are there

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3. Looking at Macy's possible new strategic initiatives (pp. 7-8), what are the pros and cons of each strategy? 4. In your opinion, are there any other strategic initiatives that Mr. Gennette should focus on in the future? 5. In your opinion, what are the key characteristics of a successful turnaround plan

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