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3 M is a company that spins out new products faster and beller than just about anyone Is lonasts an more, 3 2 % of

3M is a company that spins out new products faster and beller than just about anyone Is lonasts an
more, 32% of 34$10.6 hillion in antual sales came frem products intsoduct w ithin the pasd five
yearx.
a meal-nouket marsuger. At the turn of the 20th ecniury the five Minncestars buylt a plot of hean ily
curundum, an alswive used by sandpaper manufacturers is moke the paper scraichy. The five
the sanlpaper indeliry warlod no part of.
The company tricd sclling its ewn sandpaper, usine curundum shippod in from the Fast, hat got
hallered by the comptition. How perfect: The company that islerales failure was founded on a colosed
the remaining 3 Merx set alsout inverting.
shap instrument when they could rul their checkx amonth insaleal?
could champion sach a palconlly wacky schenc and keep hix jols. But unlike must companies then cdots or
thinking would pay off in the end. Indect, Okiel hits made op for his misoes. He develuped
So heve does 3M do in?
Ax a CEO once said, -We've made a lot of mislakex. And we've becn lacky at times. Sene of
our products are thingx we xtumbled upon. Bul, you can't stumble if you are not in mstion."
One ury ix to crovurage invertive sealuts Fike Francix Okie.
chuice.
There is a scarcily of corpurale rules at 3M.
introluccel wilhin the best five yeare.
the chance to manaye it as if it were his er her own husiness.
The company hes a hise is loward creating ncw products. Thux, anything that gets in the way.
thet.
Divisiens are kept small and they are especied bo share knewlodec and moinperwer. In fact.
be irnolved in theer hrainberming klashes.
trials)(4 puints)
b) L/sing 3M, illasirate how the model works. (4 points)
crcative and innovative (9 points)
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