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3. Market segment(s) that are to be targeted (This was accomplished if you completed the Product/Audience Match assigned earlier in the semester.) This section should

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3. Market segment(s) that are to be targeted (This was accomplished if you completed the Product/Audience Match assigned earlier in the semester.) This section should include any relevant portions from your Product/Audience Match Strategy assignment that would apply to this marketing plan: a. The potential target markets for your personal/professional brand (from "Part 1: List Current Audiences" and "Part 4: List Prospective Audiences") b. Why these audiences are being targeted (from "Part 2: Importance of Current Audiences" and "Part 5: Importance of Prospective Audiences") c. What the people in those segments desire in a person, employee, boss, etc.; thatis, the attributes of the ideal candidate to be courted by that market segment (from "Part 3: What Current Audiences Want from You" and "Part 6: What Prospective Audiences Want from You") 3. Market segment(s) that are to be targeted (This was accomplished if you completed the Product/Audience Match assigned earlier in the semester.) This section should include any relevant portions from your Product/Audience Match Strategy assignment that would apply to this marketing plan: a. The potential target markets for your personal/professional brand (from "Part 1: List Current Audiences" and "Part 4: List Prospective Audiences") b. Why these audiences are being targeted (from "Part 2: Importance of Current Audiences" and "Part 5: Importance of Prospective Audiences") c. What the people in those segments desire in a person, employee, boss, etc.; thatis, the attributes of the ideal candidate to be courted by that market segment (from "Part 3: What Current Audiences Want from You" and "Part 6: What Prospective Audiences Want from You")

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