3) means the eye moves quickly and jumps from one spot to another. A) Saccades B) Fixations C) Scanning D) Skimming 4) Wikipedia's style is formal, and the writer must be objective about the subject of the page. A) True B) False 5) "Guerrilla marketing is said to make a less valuable impression with consumers in comparison to more traditional forms of advertising and marketing. A) True B) False 6) A business can use their website to promote different types of contents like blog posts, enewsletters, press releases & in house magazines. A) True 8) False