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3. Most consumers have Firm l's app installed on their phone. Firm 2 can spend money on a marketing campaign. Firm 2's campaign would pay
3. Most consumers have Firm l's app installed on their phone. Firm 2 can spend money on a marketing campaign. Firm 2's campaign would pay customers to install their software, which is incompatible with their competitor's software (so customers will uninstall the competitors software). Firm 1 would then have the opportunity to spend money on an identical marketing campaign. Both firms value being the app that is installed (value the other firm ending the game) more than one round of spending on a marketing campaign, but less than two rounds of spending. If this game is similar to the game in the previous question, describe how to determine which firm will win the game. 3. Most consumers have Firm l's app installed on their phone. Firm 2 can spend money on a marketing campaign. Firm 2's campaign would pay customers to install their software, which is incompatible with their competitor's software (so customers will uninstall the competitors software). Firm 1 would then have the opportunity to spend money on an identical marketing campaign. Both firms value being the app that is installed (value the other firm ending the game) more than one round of spending on a marketing campaign, but less than two rounds of spending. If this game is similar to the game in the previous question, describe how to determine which firm will win the game
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