3. Opportunity cost. Revolution Records will build a new recording studio on a vacant lot next to the operations center. The land was purchased five years ago for $450,000. Today the value of the land has appreciated to $780,000. Revolution Records did not consider the value of the land in its NPV calcula- tions for the studio project (it had already spent the money to acquire the land long before this project was considered). The NPV of the recording stu- dio is $600,000. Should Revolution Records have considered the land as part of the cash flow of the recording studio? If yes, what value should be used, $450,000 or $780,000? How will the value affect the project