3. Over the project life cycle there is a tendency for the "Potential to add value" (level of influence) and "Cost of change" to change and differ (a) Present and justify the graph "Potential to add value" (level of influence) and "Cost of change" [15 marks] (b) Provide an example to explain the application [8 marks] (c) Explain how it is possible to increase the value and reduce the cost of change [10 marks] Page 2 of 3 TURN OVER