3 points IKEA is a Swedish headquartered multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, among other goods and home services. IKEA uses a social media monitoring tool called Brand24 to identify and analyze online conversations about its brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities and improve social customer service. To increase its abilities in manufacturing operations and decrease workforce costs, Ikea used a new breed of robots working alongside its employees. What is the new breed of robots called? Internet of things ! Artificial intelligence machines Netflix has surpassed Disney as 4 points the most valued media company in the world with an impressive customer retention rate. The reason is that Netflix has been more successful in identifying what its audience wants through collecting data from 151 million subscribers, implementing data analytics models to discover customer behavior and buying patterns, and then using that information to recommend movies and TV shows based on their subscribers' preferences. Netflix collects several data points to create a detailed profile on its subscribers. In addition to collecting data on subscriber actions, Netflix also encourages feedback from its subscribers. On another hand, Netflix strives to continually increase its market share and stay cost-competitive on a global basis. Therefore, its management is engaged in a systematic and ethical process for gathering and analyzing information about the competitie addition to collecting data on subscriber actions, Netflix also encourages feedback from its subscribers. On another hand, Netflix strives to continually increase its market share and stay cost-competitive on a global basis. Therefore, its management is engaged in a systematic and ethical process for gathering and analyzing information about the competition's activities. To enhance its competitive intelligence, Netflix would refer to all the below activities, except referring to tactics like bribery. wiretapping, and computer hacking hiring top executives from rival firms using surveys and interviews of customers, suppliers, and distributors monitoring relevant trade publications, magazines, and newspapers 4 points Under the Kyoto Protocol, industrialized countries are required to reduce their emissions of six greenhouse gases mainly (CO2) on average by 5.2 % below the 1990 level, thus keeping the cost of curbing emissions low. This issue is very critical in the United States, where non-compliance firms are subject to fines and penalties, which include shutting down their business. Compliance to Kyoto protocol is an example of competitive pressure entry barrier exit barrier O specialized know-how