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3 Points When evaluating channel alternatives, if the existing channel is about as good as it can be and if customer satisfaction is low:: an

3

Points

When evaluating channel alternatives, if the existing channel is about as good as it can be and if customer satisfaction is low::

an alternative channel should be utilized.

none of the above.

the existing system can be changed without sacrificing management goals.

the fault is not with the channel design, it is with poor management.

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