3. Practical: Demonstrate high and low focus thinking methods Use the below scenario to apply the low and high focus thinking methods Focus on two principles. Remember this is not about what is right or wrong but to determine the thinking needed to answer the questions. The scenario is purposefully bland and relies on your creativity to flesh it out. Mathews and Charles insurance company would like to introduce a new product to their life assurance range. Pet life insurance is becoming a growing business and the firm would like to investigate the concept. Once they understand the requirements, they will prepare a newspaper and magazine advertising campaign to inform potential customers of their new product.