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3 . Product Strategy of Airbus 2 2 0 : Conceptualize & analyse following Product Levels and Hierarchy Line and Brand extension decisions Branding Strategy

3. Product Strategy of Airbus 220: Conceptualize & analyse following
Product Levels and Hierarchy
Line and Brand extension decisions
Branding Strategy
PLC and NPDS:
Process of identification the need for the new product and product acceptance.
Physical development of a prototype, packaging, brand name, costs of production and marketing, pricing strategy, distribution strategy, promotion strategy, target market description, and sales forecast

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