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#3 QUESTION 3 A marketing communications strategy is the strategy used by a company or individual to reach their target market through various types
#3 QUESTION 3 A marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. As a marketing manager of Langkawi Island, plan your steps in creating an integrated marketing communications strategy. (20 marks)
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Creating an integrated marketing communications strategy for Langkawi Island involves coordinating various communication channels to effectively reach the target market and promote the destination Her...
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Foundations Of Marketing
Authors: William M. Pride, O. C. Ferrell
9th Edition
0357129466, 978-0357129463
