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3. Question 3 Danny's Dairy Farm provides a weekly home delivery service. What is the short-term margin for the CLV formula? Weekly margin: $15 ANNUAL
3. Question 3
Danny's Dairy Farm provides a weekly home
delivery service. What is the short-term margin for
the CLV formula?
Weekly margin: $15
ANNUAL spending on customer retention: $260 per customer
-$245
$15
Without the retention rate, it is impossible to calculate the short-term margin.
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