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3. Question 3 Danny's Dairy Farm provides a weekly home delivery service. What is the short-term margin for the CLV formula? Weekly margin: $15 ANNUAL

3. Question 3

Danny's Dairy Farm provides a weekly home

delivery service. What is the short-term margin for

the CLV formula?

Weekly margin: $15

ANNUAL spending on customer retention: $260 per customer

-$245

$15

Without the retention rate, it is impossible to calculate the short-term margin.

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