3. Report on international marketing viability

You are now required to conduct a cost-benefit analysis to determine if marketing your chosen product to your two chosen international marketplaces would be viable.

You are required to submit a cost-benefit analysis for each of your chosen international marketplaces. Include the following information in each cost-benefit analysis:

Itemised tangible costs, including one time and ongoing costs

Itemised intangible costs

Estimated projected benefits (based on evidence from research on similar projects)

Calculate and compare each marketing opportunities costs and benefits