3 Research your organisation's external environment. Do research using at least three written sources of information on the market and emerging markets, competitors, and target customers (provide proof of your sources of information such as website links). Note: Make sure your research includes numerical information and provide evidence of the sources you accessed (e.g., website links). 3.1 Use and represent the numerical information in an appropriate way (e.g. graph) to identify trends and development in the industry. Summarise and document your research. Note: You will include documented background information in your strategic plan later on in this assessment