3. Scenario: You are the head of a multinational consumer goods company planning to expand its product
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Question:
3. Scenario: You are the head of a multinational consumer goods company planning to expand its product offerings in emerging markets. Evaluate the different types of strategies available and recommend the most suitable strategy for the company's expansion.
Question: Considering the company's goal of expanding its product offerings in emerging markets, compare and contrast three types of strategies: market development, product diversification, and strategic alliances. Based on your analysis, recommend the most appropriate strategy for the company and explain the rationale behind your choice. Support your recommendation with relevant examples.
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