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3. Situation Analysis: PESTLE (brief) and Porter's 5 and Internal analysis (Value chain) & Competitive Advantage (VRIO) : identifying macroenvironmental forces, that have impact on
3. Situation Analysis: PESTLE (brief) and Porter's 5 and Internal analysis (Value chain) & Competitive Advantage (VRIO) : identifying macroenvironmental forces, that have impact on industry costco then analyse the strengths and weaknesses of costco and conduct a SWOT analysis
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Sport Management
Authors: Rob Wilson, Mark Piekarz
1st Edition
1138791172, 978-1138791176
