(3) Smith Pharmaceuticals is an up and coming pharmace new product, Smith Sweet Relief, into the crowded over the Sweet Relief is a sugar coated aspirin product. Its manufacturers sub bottle of 250 caplets. The retailer's margin is 25%. It will cost Smith Pha Key ingredient (aspirin), $0.50 a bottle for the sugar coating, and another $0. up and coming pharmaceutical company, is thinking of introducing a ne crowded over the counter market for pain relievers. Smith manufacturers suggested retail price is $10 for a Will cost Smith Pharmaceuticals $1 a bottle for the sugar coating, and another $0.50 for packaging. coincidentally, another drug company, lones Pharmaceuticals, is unverb similar effectiveness, Ow-B-Gone. Jones Ow-B-Gone's differentiati manufacturer's suggested retail price is set to be 10% less than the manufact price of Smith Sweet Relief for the same quantity. The retailer's margi Pharmaceuticals $1.50 a bottle for the main ingredient (ibuprofen), or the same quantity. The retailer's margin is $3.00. It will cost Jones into gel-cap form, and another $.60 for packaging. in ingredient (ibuprofen), $.75 a bottle for making the product s, is unveiling a similar product with erentiation is that it is in gel-cap form. Its han the manufacturer's suggested retail Given this information, prepare a recommendation to Smith Pharmaceuticals managem supported by analysis. (20 points) haceuticals management that is