3) Supply Side: there are many different costs presented. You will want to determine which are fixed cost and which are variable costs. You will want to estimate (or at least think about HOW YOU WOULD ESTIMATE) acquisition costs per different customer segment using different acquisition modes. 4) If you were Gregory Carle, what would your recommendation to HQ in Zurich be? You must argue either to launch or not, and if so, what type of credit card(s). (Hint: remember what your job as manager of a firm is!) Listed here are some suggested things to think about / use in your analysis. How would you position your credit card (i.e. premium, two-tiered, etc)? Why? Please consider the two key conditions we've presented > Margin condition > Markup condition Does your suggested positioning meet these conditions? (see below for additional ideas) Note: If you can answer these questions, you can determine whether your recommendation is feasible. What is the cost of customer acquisition (remember, varies depending on how you position and use analysis from #3)? What is the breakeven number of customers you would need for each option you consider? How many years might it take to achieve this #