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3 . The Indian spa industry, with over 3 0 0 0 spas, generates revenues around US$ 5 0 0 million annually. The term spa

3. The Indian spa industry, with over 3000 spas, generates revenues around US$ 500 million annually. The term spa encompasses a wide range of services and experiences, and can mean everything from a small facial and massage business to expansive destinations of pampering. The wellness and spa industry in India blends age-old therapeutic treatments having its roots in Ayurveda, along with super-luxury ambience of modern-day spa resorts. The concept of luxury spa holidays is catching up, amongst foreign tourists and local residents alike, leading to the growth of day spas as well. Although destination resort spas make up of nearly 50% of the rejuvenation and spa market in India, day spas account for the other half, and are growing rapidly to reach a larger consumer base.
An upcoming Spa centre with multiple branches in Trivandrum wanted to relook into the pricing decisions. Develop two Rate fences for each of the four dimensions.
a. Product-Related Fences
b. Transaction characteristics
c. Consumption Characteristics
d. Buyer Characteristics

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