3. The Management of TWEPUS TELECOMMUICATIONS GROUP have observed that of the thousands of customers the company has, less than a quarter of these customers account for over three-quarters of the company's revenue. The remaining customer groups also have dissimilar and varying levels of contributions (from high, moderate to drastically low) to the company's revenue and overall profitability. As Marketing Director of TWEPUS TELECOMMUICATIONS GROUP, and drawing on your knowledge of customers' unequal status in their relationship value to your organisation, discuss the full implications of this state of affairs and demonstrate how these could guide the company's development of long term and mutually beneficial relationships with customers. You must support your answer with relevant illustrations. [15 marks]