3. The top management of your organization does not believe it needs to devote more effort to improving the organization's product quality. Based on budget numbers, top management claims that quality management efforts already make up 5% of the company's total costs (mainly on inspectors and testing), and it does not want to change its quality management system and spend more money. You know that the organization's product quality is poor, and it is hurting the company with current customers and will be a very serious problem long term. How can you convince them to change what they are doing with respect to quality?

Specifically, write-up that will:

(1) Convince management that the organization has a quality problem;

(2) Explain why and how this problem is occurring;

(3) Describe what types of general changes should be made to their approach to quality;

and (4) Explain how your recommended changes will actually reduce costs and improve quality.