3. This year's Super Bowl had an average household rating of 49.0 according to press reports. CBS charged $5 million per :30 commercial for the Super Bowl, compared to $1.55 million for a :30 spot in the Men's NCAA Basketball Championship game with a 9.8 rating, and under $120,000 for a spot in a primetime program with a rating of 6.0. Compare the household CPP for the Super Bowl vs. the Men's NCAA Basketball Championship game, and the typical primetime programming. a. As more and more advertisers rely on sports for the guaranteed impressions, what are your thoughts on the efciency of running an ad during a sporting event vs. normal primetime programming