3) Uber has become enormously popular among consumers in a very short period of time. How has the company accomplished this? In the past if anyone need a cab, they need to go out onto the street or call for a taxi service and wait for at least 20-30minutes to get the taxi. Few times it could get delayed with prolonged waiting periods without any confirmation. Wait time is always high with uncertainty. There are also issues with payment method and tips. Uber has become popular in a very short period of time due to the following reasons 0 The convenient smartphone Uber app which is very handy and easy to use. 0 The Uber app has a map that enables the user to see how far the ride is and the time to get the ride. 0 The passengers can set up a pickup point that is convenient for them. 0 It provides various security features like map, time, and the driver details. 0 The driver details and ratings can be viewed on the screen. The Uber drivers have a thorough background check which makes Uber a better choice in terms of security. 0 Confirmation text and calls can be made to drivers. 0 There is a range of cars available and can be chosen by the passenger. Also available in both low price car sharing option and individual ride option