3. umlcluul 5 nancial\" One of the strategies used. by Carrefour to enter in the market of supermarkets was to buy Artima Company. The price payed for this acquisition was 55 million Euros. In this way they have consolidate their position on the market The total number of Arum: stores is 2.1.The rm has realized a turnover ofgj million euro in 200'? before it was both. Carrefour changed the name ofthe Artima stores with its own name In this way the group could easily cover a bigger geographical area, with smaller costs. Another strategy of the group is to sell products or services in partnership. This is the case discussed about the Cairefour IMastercard, a cart] made 1'11 parhership with ERD Group Societe Geeerale, in this case we talc about one of the services provided by Can'efour. Also if we talk about products= the group made a partnership with EitDefender to sell their products with license. This helped Weider to increase sales with 10%. We can say that Carrefour use: also outsourcing. For example for the fast food products made it their own kitchen they use products from the shelves, that will expire in a few days, so they use products made by someone else