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3. Using Michael Porter's five forces model, assess the competitive rivalry between the automobile manufacturers Toyota and Mercedes-Benz by explaining the following: (a) Brand identity

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3. Using Michael Porter's five forces model, assess the competitive rivalry between the automobile manufacturers Toyota and Mercedes-Benz by explaining the following: (a) Brand identity and product differentiation [10 pts] (b) Switching cost and buyer inclination to substitutes. [10 pts]

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