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3. What are the primary benefits for your audience to listen to your information? Based on who is in the room consider fiscal and logistical

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3. What are the primary benefits for your audience to listen to your information? Based on who is in the room consider fiscal and logistical reasons as well as possible emotional drivers (fear, power, control, respect, etc). How can we openly or subtly speak to those drivers? The primary benefit is to plan a trip to Brazil and experience the goods of Brazilian culture

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