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3) What is the correct calculation for GI (gross impressions)? a. GRPs(gross rating points) x reach b. Cost per impression/ GRPs(gross rating points) c. Reach
3) What is the correct calculation for GI (gross impressions)? a. GRPs(gross rating points) x reach b. Cost per impression/ GRPs(gross rating points) c. Reach x frequency d. GRPs(gross rating points) x DEC (daily effective circulation)
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