3. Which businesslevel strategy does McDonald's employ? Is it effective? How so?I I would say McDonald's is employing the "Business Strategy" because it concerns with the question on how to complete. The three generic business strategies are cost leadership, differentiation and value innovation. McDonald's current business strategy is focusing on what they believe to be their target market. McDonald's three main target market segments are mothers, children, and young adults. Moms View McDonald's as a quick, easy, and affordable meal for families on the go, and they usually are the ones who bring the children. But with 17 percent of U.S. youth considered obese