Question
3. Which factor favors promotion during peak-demand periods? (a) Low margin (b) Low ability to steal market share (c) High ability to increase overall market
3. Which factor favors promotion during peak-demand periods?
(a) Low margin (b) Low ability to steal market share
(c) High ability to increase overall market (d) High margin
4. Which factor favors promotion during low-demand periods?
(a) High margin (b) High ability to steal market share
(c) High ability to increase overall market (d) Low margin
5. A manufacturer with significant market power should use
(a) two-part tariffs and volume discounts to achieve coordination. (b) lot-size-based quantity discounts to achieve coordination.
(c) forward-buying with retail coupons to achieve coordination. (d) liquidators and reverse-buying to achieve coordination.
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