3

Which factor is an indicator of market forces for determining market attractiveness?

Channel access

Buyer power

Sales requirement

Price rivarly

4

A faster market growth rate is associated with:

Lower market share erosion

Smaller market share

Higher market share erosion

Larger market share

5

In the example below, calculate the market attractiveness score in terms of market access. Note that the importance of market access in determining the market attractiveness is evaluated as 40%.

180

23.6

46

100

6

In which case, it is more likely that you recommend an offensive strategy ?

Low market attractiveness, Low competitive position

Medium market attractiveness, Medium competitive position

Low market attractiveness, High competitive position

High market attractiveness, Low competitive position

7

Which strategy is a defensive strategy?

Maximizing NMC

Entering an unrelated market

Cross-selling

Building marketing advantage

I need typed answer with explanation