3. Your assignment must answer the following questions in regards to the chosen company:

Summarize the background/profile of the company chosen and their products.

Review the international marketing blunder/blunders that the company had experienced previously.

Discuss the key mistakes the company had made.

Describe the recovery steps taken by the company to rectify the mistakes.

Conclusion

As an international marketing student, what do you learn from the case;

What should other companies learn and do in the future to avoid the same mistakes;

Any other relevant points.