Answered step by step
Verified Expert Solution
Question
1 Approved Answer
3) Your company manufactures candy that sells in small bags through pharmacies like Walgreens. You sell to a wholesaler who then sells to Walgreens. Demand
3) Your company manufactures candy that sells in small bags through pharmacies like Walgreens. You sell to a wholesaler who then sells to Walgreens. Demand for your candy is 1,000,000 bags per year through Walgreens. Your manufacturing cost is $.50 per bag and Walgreens sells each bag for $2.00. Walgreens has a contribution margin of 25% and the wholesaler has a contribution margin of 20%. a. What is your selling price to the wholesaler and your contribution margin? b. If you decided to add a manufacturer coupon with a face value of $.20 and you expected a redemption rate of 1 in 10, how many additional units would you have to sell to cover the coupon next year? c. Would the wholesaler be willing to cover half of the cost of the coupon if the coupon was expected to increase the number of units sold next year by 100,000 additional units
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started