30 19 20 5,218.53 1,000.00 $ 32.99 $ 5,251.52 $ 1,000.00 $ 27.00 $ 5,278.52 $ 1,000.00 $ 22.09 $ 5,300.61 31 2 3 PRACTICE QUESTIONS 4 1 5 2 Calculate the CLV based on the following information: Annual profits $250, Retention Rate 100%, Life of customer 4 years, Discount Rate 15%, Acquisition Cost $200 Calculate the CLV based on the following information: Annual Gross profits $750, Cont. Margin 75%, Retention Rate 100%, Life of customer 10 years, Discount Rate 20%, Acquisition Cost $900 5 3 7 B Calculate the CLV based on the following information: Annual Revenues as follows: year 1 $1750, year 2 $1500, year 3 $1500, year 4 $1250, years 5-10 $1000. Contribution Margin 50% Retention Rate 100%, Life of customer 10 years, Discount Rate 25%, Acquisition Cost $800.