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(30) Suppose that you are the CEO of a car manufacturing company. You have 10 million US dollar to invest. You position your products in
- (30) Suppose that you are the CEO of a car manufacturing company. You have 10 million US dollar to invest. You position your products in your product portfolio by using Boston Consulting Group (BCG) Matrix. So, you have a product line in each quadrant of the matrix.
- (15) How do you allocate your investment budget among these product lines?
- (15) Which strategies of growth and competition do you use for each product line?
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Intermediate Accounting Volume 1 Chapters 1 To 12
Authors: J. David Spiceland, James F. Sepe, Lawrence A. Tomassini, Mark W. Nelson
5th Edition
0073324655, 9780073324654
