3000 words (references, appendix included).

Tasks:

Find your interest! You need to choose an industry for your research. Then, you need to focus on a specific, narrow field of research. For example, if you like to work on hospitality sector, you can choose 'Face to face interactions between frontline employees and customers'. Feel free to talk to instructor about your topic before you proceed on.

Once you fix your topic, you need to focus on the format of your major project.

Format of the major project:

Background: In a brief way (usually no more than one page), explain which industry you are working on, why did you choose this topic, introduction of a research problem that you are going to solve in this project.

Aim: One single sentence explaining the aim like the study aims to ....'solving this research problem'.

Research questions: Add 3-5 research questions based on your aim and literature review discussion. For example,

"How customers feel about online customer service of XYZ company?" "What customer segment is the major buyer of XYZ company"

"What should be future strategy for XYZ company for its suppliers based on potential profit?" etc.

Literature review: You need to provide past research findings on the major factors contributing on the research problem. You can use journal articles, lecture contents, books etc. to develop a short literature review on your chosen constructs such as customer satisfaction, service quality, customer loyalty etc.

Method: You need to conduct 3-5 online/phone/face to face interviews. For interviews, you need to add interview questions in appendix section. For example, you can ask several family/friends who use same products or brands. Describe demographic information of the persons you interviewed (i.e. education, age, income, location).

It is preferred that you will do data interpretation using cluster analysis output which will be given by your instructor and add some findings in section below.

Findings: While writing findings, make sure you are not only providing the results straight forward, but also explain possible reasons for having this result. You need to put tables and graphs in appendix section.

Recommendation: Finally, you will provide at least six recommendations based on your findings. Maximum number of recommendations is not fixed. Use bullet points or separate paragraphs for each recommendation.

*Don't include any direct definition, theory or explanation from the book. For example, definition of relationship marketing.

* Students need to mention about the word count on the cover page.

APA referencing style.