Question
3.1 Discuss the significance of Marketing at Micro and Macro Levels (5 marks) 3.2 Identify and describe the main levels of micromarketing (5 marks) 3.3
3.1 Discuss the significance of Marketing at Micro and Macro Levels (5 marks)
3.2 Identify and describe the main levels of micromarketing (5 marks)
3.3 A product passes through specific sequences of stages according to the life phases of infancy, growth, maturity and decline. Explain each stage of a product life cycle (PLC) by quoting an example of a product that you think has passed through different stages of PLC?
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Hospitality Marketing Management
Authors: Robert D Reid, David C Bojanic
4th Edition
0471476544, 9780471476542
