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31 In designing and evaluating an ad campaign, it is important to distinguish the message strategy or positioning of an ad from its ________. brand
31 In designing and evaluating an ad campaign, it is important to distinguish the message strategy or positioning of an ad from its ________. brand strategy creative strategy test strategy me
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International Management Managing Across Borders and Cultures Text and Cases
Authors: Helen Deresky
9th edition
134376048, 978-0134376042
