3.1 Jacobi sees these figures and thinks there is an opportunity. He can make a one-off $10,000 investment in EITHER his store or his website to increase the selection of gear products available. He projects investing $10K in his store will increase average in-store gear sales by 15% each year for the next 5 years. Alternately, he projects investing $10K in his website will increase average online gear sales by 10% each year for the next 5 years. Jacobi sees these figures and thinks there is an opportunity. Using the available data to provide evidence for your recommendation, where should Jacobi invest his $10K to gain maximum value for the business?

Data: for the first 3 months

Average expenditure on gear (In store customers) = $2378 Average expenditure on gear (online customers) = $4342