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3.1 Nonhlanhla Gumbi, the CEO of Adventure Africa, a travel and tourism business located in KwaZulu Natal is considering expanding to another province in South

3.1

Nonhlanhla Gumbi, the CEO of Adventure Africa, a travel and tourism business located in KwaZulu Natal is considering expanding to another province in South Africa. The table below is a list of alternatives and market conditions: Province Favourable Market (Rs) Unfavourable Market (Rs) Western Cape 1 560 000 - 450 000 Northern Province 750 000 - 150 000 Gauteng 2 150 000 - 680 000 Calculate the Expected Monetary Value (EMV) for each province using the probability of favourable market conditions of 72% and an unfavourable market condition of 28%.

3.2 Some of the key processes that Adventure Africa engages in include the following: Receive group tour bookings (minimum of 4 persons). Choose destinations Set dates and duration Plan accommodation Arrange transport Confirm reservations and payments Arrange Guides Prepare documentation. Use the above processes and develop an operations strategy for Adventure Africa. As part of your answer, identify the questions that would need to be answered?

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