3.1. READ THE EXERPT BELOW AND ANSWER THE QUESTION THAT FOLLOWS. What is the marketing mix? What are the 4Ps ? a useful definition is: "The marketing mix refers to the actions a company takes to market its product(s) and/or service(s). Typically, it acts as a framework for breaking down the four key components of marketing - product, price, place, and promotion". For those in marketing, it is the tools, the available "levers" that you use to influence and condition the choices of customers, both actual and potential. The advent of digitization has led to significant changes not only in marketing, but more broadly in society, consumer behavior, and communication. Despite these changes, the 4Ps of the marketing mix theory remain valid; in the digital age, McCarthy's 4Ps are now 7. The original 4Ps of the marketing mix- The approach, which was proposed by E. Jerome McCarthy, was made popular by Philip Kotler. In it, the 4 levers are used by the company to define the elements of their marketing mix. For more than 50 years, in fact, companies have been using this approach to define the entire marketing strategy, using these elements to influence the decisions and actions of the target audience and to discover the market itself, the competitors and their strategies, the factors that then push you to reflect on the challenges and potential of your company within it. What questions does the marketer ask himself when using these decisive levers? Knowing what the marketing mix is in itself is not enough to sufficiently know how to apply it; instead, we must ask ourselves about the task of each single lever. Behind these basic tools lies intricate reasoning. It is not enough to apply them; we need to understand the "why" behind their function in order to fully exploit their potential. 3.1. In light of the above, critically discuss the 4Ps of marketing. Use examples to enhance your discussions. (20)