31) segmentation variables classify consumers on the basis of how they act toward, feel about, or use a product. A) Demographic B) Behavioral C) Geodemographic D) Socioeconomic E) Psychographic 32) Loyalty programs such as Marriott Rewards and American Airlines Advantage are examples of segmentation by A) usage rate B) occasion C) geodemography D) psychographics E) geotargeting 33) Demographic variables are so frequently used in market segmentation because they A) create smaller segments than other methods do B) create more easily reached segments than other methods do C) do not involve stereotypes D) are easy to identify E) involve fewer attributes to consider than other methods do 34) In developing a new shoe, Reebok targeted the youth market. It used segmentation to define its target market. A) lifestyle B) behavioral C) socioeconomic D) demographic E) psychographic 35) When many men in the baby boomer segment started getting gray hair, they were reluctant to use hair dyes made for women even though they were just as eager as women to fight the aging process. To address this reluctance, hair care product manufacturers introduced hair dying systems for men to use both on their heads and their facial hair. These hair care product manufacturers used segmentation to define their target markets