3.1 Your organisation (or one that you are familiar with) is undergoing extremely hard times due to the COVID 19 pandemic and the resultant downturn in the economy. Harsh decisions will have to be taken to ensure the survival of the business.

Your CEO has requested you to find possible solutions. As part of your brief, you are required to conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. (12)

3.2 From your SWOT analysis, demonstrate how you would develop and implement a turnaround strategy for your organisation. (Include in your answer the key success factors and core competencies you wish to develop.) (13)