Question
1.If you were managing consumer packaged goods brands for a company like Procter & Gamble, Unilever, Clorox, Kraft Heinz, or Campbell Soup Company, how would
1.If you were managing consumer packaged goods brands for a company like Procter & Gamble, Unilever, Clorox, Kraft Heinz, or Campbell Soup Company, how would you respond to Brandless?What changes in brand strategy, if any, would you consider?
2. As Brandless looks to expand its product assortment, which types of products and/or product categories would you recommend they consider? Why? Would you recommend that they launch more luxury products at higher price points? Why or why not?
3. How valuable is the Brandless brand? What do Sharkey and Leffler need to do to strengthen their brand equity? How would you assess their brand-building efforts thus far?
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Introduction to Information Systems
Authors: Patricia Wallace
2nd edition
9780133807486, 133571750, 133807487, 978-0133571752
