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31/12/2013 31/12/2014 31/12/2015 31/12/2016 31/12/2017 31/12/2018 31/12/2019 Rf 2.359 2.4813 2.099 1.826 2.3268 2.8889 2.08325 Rm 18.99% 11.92% -2.74% 17.45% 23.91% -4.24% 19.28% Rm-Rf 16.63%

31/12/2013 31/12/2014 31/12/2015 31/12/2016 31/12/2017 31/12/2018 31/12/2019
Rf 2.359 2.4813 2.099 1.826 2.3268 2.8889 2.08325
Rm 18.99% 11.92% -2.74% 17.45% 23.91% -4.24% 19.28%
Rm-Rf 16.63% 9.43% -4.84% 15.63% 21.59% -7.13% 17.20%
Re 18.39% 11.58% -2.57% 16.89% 23.14% -3.98% 18.66%

0.96403 is the true value of Facebooks equity beta, and the table above estimate yearly cost of equity for Facebook for the 31/12/2012-31/12/2019 period. Comment on the estimate coe.

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