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3.1.2 Advertisement Example (Winston 3.2, p.61) Dorian makes luxury cars and jeeps for high-income men and women. It wishes to advertise with 1 minute spots
3.1.2 Advertisement Example (Winston 3.2, p.61) Dorian makes luxury cars and jeeps for high-income men and women. It wishes to advertise with 1 minute spots in comedy shows and football games. Each comedy spot costs $50K and is seen by 7M high-income women and 2M high-income men. Each football spot costs $100K and is seen by 2M high-inome women and 12M high-income men. How can Dorian reach 28M high-income women and 24M highincome men at the least cost? 3.1.2 Advertisement Example (Winston 3.2, p.61) Dorian makes luxury cars and jeeps for high-income men and women. It wishes to advertise with 1 minute spots in comedy shows and football games. Each comedy spot costs $50K and is seen by 7M high-income women and 2M high-income men. Each football spot costs $100K and is seen by 2M high-inome women and 12M high-income men. How can Dorian reach 28M high-income women and 24M highincome men at the least cost
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