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31. The term globalization was first coined by Theodore Levitt in a Harvard Business Review article in which he maintained that A) new technologies were creating opportunities for creating mass customization of products. B) governments would be threatened by the emergence of global companies and would limit their development C) the future belonged to global companies that sold the same things the same way, everywhere D) increased differentiation of products would mean that costs of production would become a steadily declining proportion of the selling price E) globalization would eliminate differences among consumers and markets, worldwide. 32. Johnston Company, a U.S.-based multinational, is planning to set up subsidies in Chin A) The human resources manager believes that Ethnocentric Staffing will be adopteD) Which of the following is/are possible causes for adopting this staffing policy? i Home office can have tight control over subsidiaries ii Interests of home office may be better protected ii. The home country manager may re-create host country operations in home-office image iv. It saves the relocation cost of the multinational. 1 2 A) i.only B) i, i C) ii. iv D) i, ii, ii E) All of the above I 7