32 A firm gathers and organizes information from different sectors of the business in a coherent and cohesive manner and is able to use the information as a starting point for the strategic plan. This scenario describes________.

• A benefit of performing an internal analysis
• A benefit of performing an external analysis
• A benefit of assessing the firm's core competencies
• A benefit of assessing the firm's organizational processes

35 A firm using its financial and human resources tools to examine its own strengths and weaknesses is an example of what?

• Reviewing the extent to which human resource capital can be identified and harnessed
• Using a function to help support the development/change of the firm's competitive strategy
• Gaining a better understanding of functional priorities within the larger competitive strategy
• Applying the findings of assessment and evaluation to sustain organizational performance

40 RCA, GE, Xerox and Univac tried to frontally attack IBM in the mainframe market but failed because the companies lacked competitive advantage or clear superiority over IBM. Which tactical approach were these companies attempting to use as part of their competitive strategy implementation plans?

• Offensive move
• Flanking move
• Guerilla move
• Defensive move

48 Nestle', Cadbury, and Kelloggs have developed worldwide distribution and marketing networks, based on market-leading brands recognizable around the world. What strategic approach are these companies taking?

• Multidomestic
• Transnational
• Multicountry
• Global

49 What is an example of a challenge faced when implementing an international adaptation strategy?

• Sharing costs and risks of research and reducing political risk
• Diversifying operational risks
• Combining resources and competitive advantages
• Gaining a good understanding of local trends, climate and lifestyle