3.2 Present Marketing Plan for approval R 1. Use visual aids (Power Point Slide) and hold an interactive session with the Managers: I overview the current situation and potential marketing opportunity options I discuss the proposed marketing opportunity option with rationale I explain the marketing strategies to achieve the opportunity I outline the scheduling, resourcing, and costing of tactics I justify strategies and tactics in alignment with capabilities and budget I summarise marketing approaches to be used I describe the strategic marketing mix I seek and record feedback from the Managers R 2. actions must meet all the criteria listed in the Observation Check Sheet in Appendix B R 3. the duration of this interactive session is an hour R 4. Your Assessor will observe your interaction with the stakeholders. R 5. attach evidence of your visual aids to your Student Assessment Workbook